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What You'll Learn
Large enterprises generate data everywhere, across CRM systems, data warehouses, legacy platforms, cloud applications, and on-premise environments. Over time, this data becomes fragmented. Teams work with different versions of the same customer, product, or financial data, which leads to inefficiencies, reporting gaps, and slower decision-making.
To address this data fragmentation challenge, many organizations are turning to a combined approach using Salesforce and Informatica. Together, they offer a practical way to bring consistency, trust, and clarity to data across complex, hybrid, and multi-cloud environments.
The Data Fragmentation Problem in Large Enterprises
In large organizations, fragmentation often happens because:
- Data is spread across multiple apps (ERP accounting, b2c), warehouses (was, snowflake, azure), file storage (Google Drive, SharePoint, Box), and channels (Facebook, LinkedIn, TikTok)
- Legacy on-premise systems still power critical processes
- Different teams use different tools and data definitions
- Integrations are built point-to-point and are hard to scale
As a result, customer data in Salesforce may not match data in ERP systems, analytics platforms, or data lakes. This creates confusion and limits the value of digital transformation initiatives.
Why Salesforce Needs a Strong Data Foundation
Salesforce is often the front door to customer data, used by sales, service, marketing, and commerce teams. However, Salesforce works best when the data flowing into it is:
- Accurate and up to date
- Consistent across systems
- Governed and well understood
Without a strong data management layer, Salesforce can easily become another silo instead of a true system of engagement.
How Informatica Helps Reduce Data Fragmentation
Informatica acts as the connective tissue across enterprise data landscapes. It provides capabilities that are especially valuable in hybrid and multi-cloud architecture, including:
- Data integration across cloud and on-premise systems
- Master data management (MDM) to create a single, trusted view of customers, products, or suppliers
- Data quality and governance to ensure data is accurate, standardized, and compliant
- Metadata management to understand where data comes from and how it is used
By managing data centrally, Informatica helps ensure that Salesforce and other platforms are working with the same trusted information.
Solve Data Fragmentation Together with Salesforce + Informatica
When Salesforce and Informatica are used together, enterprises can significantly reduce data fragmentation in four ways:
1. Consistent Customer Views
Informatica MDM ensures Salesforce users see the same customer data as finance, support, and analytics teams. Using Realtime shopping cart data to trigger personalization journeys in marketing cloud.
2. Reliable Data Pipelines
Informatica integrates data from multiple clouds and on-premise systems into Salesforce in near real time.
3. Scalable Architecture
Instead of building fragile point-to-point integrations, enterprises can rely on reusable, governed data services.
4. Improved Trust in Data
Data quality rules and governance reduce errors and manual corrections in Salesforce. Rep/ accounting historical information to streamline service requests.
This approach allows Salesforce to focus on user experience and business processes, while Informatica manages data complexity behind the scenes.
Supporting Multi-Cloud and Hybrid Architectures
Large enterprises rarely operate in a single cloud. Salesforce + Informatica support this reality by:
- Enabling consistent data integration across AWS, Azure, GCP, and on-premise systems
- Allowing data to remain where it belongs while still being accessible
- Reducing vendor lock-in through platform-agnostic data management
This flexibility is critical for enterprises that are modernizing gradually rather than all at once.
Also read about: Intelligent Automation: Redefining the Future of Work with Informatica
End Note
Data fragmentation is not just a technical issue, it’s a business problem that affects customer experience, operational efficiency, and decision-making. By combining Salesforce’s customer engagement capabilities with Informatica’s enterprise data management strengths, large organizations can move toward a more consistent, trusted, and scalable data foundation.
In a world of hybrid and multi-cloud architecture, Salesforce + Informatica offer a clear path to turning fragmented data into a connected, enterprise-wide asset.
About LumenData
LumenData is a leading provider of Enterprise Data Management, Cloud and Analytics solutions and helps businesses handle data silos, discover their potential, and prepare for end-to-end digital transformation. Founded in 2008, the company is headquartered in Santa Clara, California, with locations in India.
With 150+ Technical and Functional Consultants, LumenData forms strong client partnerships to drive high-quality outcomes. Their work across multiple industries and with prestigious clients like Versant Health, Boston Consulting Group, FDA, Department of Labor, Kroger, Nissan, Autodesk, Bayer, Bausch & Lomb, Citibank, Credit Suisse, Cummins, Gilead, HP, Nintendo, PC Connection, Starbucks, University of Colorado, Weight Watchers, KAO, HealthEdge, Amylyx, Brinks, Clara Analytics, and Royal Caribbean Group, speaks to their capabilities.
For media inquiries, please contact: marketing@lumendata.com.
Authors
Content Writer
VP of Salesforce Center of Excellence
