Share this on:
What You'll Learn
With Salesforce’s acquisition of Informatica, organizations are entering a new chapter in data-driven transformation. The combination of Salesforce’s AI-first CRM and Informatica’s industry-leading data management platform creates an unprecedented opportunity for enterprises to unify, govern, and activate their data more effectively than ever.
Yet unlocking this potential requires more than combining platforms. It calls for a partner who understands complex enterprise data landscapes and can help organizations adjust, modernize, and thrive within this new ecosystem. This is where LumenData plays a critical role.
LumenData helps organizations navigate the Salesforce–Informatica convergence, ensuring they build the resilient, trusted, and scalable data foundations required to power world-class predictive analytics and AI.
Predictive Analytics in a Salesforce + Informatica World
Modern organizations face constant pressure to anticipate customer needs, optimize operations, mitigate risk, and make decisions at speed. Predictive analytics, using historical and real-time data to model future outcomes, is now a cornerstone of that mission.
But even with Salesforce’s AI Cloud and Informatica’s unified data layer, predictive intelligence only works when the underlying data is accurate, connected, and governed end-to-end.
LumenData helps organizations take full advantage of the new integrated platform by modernizing data ecosystems, rationalizing legacy systems, and ensuring data is trustworthy, accessible, and prediction ready.
How LumenData Accelerates Predictive Success in the New Combined Platform?
LumenData’s approach is engineered specifically to help organizations adapt to the new Salesforce + Informatica environment. The company goes beyond model development, focusing on the foundational data and architectural transformations required to generate reliable, scalable predictive insights.
1. Data Strategy: Aligning Predictive Analytics with Business Goals and the New Tech Landscape (H3)
LumenData helps organizations:
- Identify high-value predictive and AI use cases aligned to Salesforce’s and Informatica’s native capabilities
- Assess maturity and readiness for the new integrated cloud ecosystem
- Map legacy systems to the new data fabric
- Build roadmaps that maximize Salesforce and Informatica investments
With this alignment, predictive analytics become more relevant, actionable, and future proof.
2. Data Integration: Unifying Data Across CRM, Cloud, and Enterprise Systems
The Salesforce–Informatica combination accelerates integration, but organizations often need help modernizing and orchestrating their data flows. LumenData builds architecture that supports:
- ETL/ELT pipelines optimized for Informatica’s Intelligent Data Management Cloud
- Real-time streaming aligned with Salesforce Data Cloud
- API-driven integration across SaaS, cloud, and on-prem systems
- Data lake/ lakehouse ingestion to support AI and predictive modeling
LumenData ensures that fragmented systems become a single, trusted source of truth.
3. Data Quality: Ensuring Reliable Inputs for Reliable Predictions
Predictive analytics models, including those powered by Salesforce Einstein and AI Cloud, depend on clean, accurate input. LumenData embeds quality controls into the new platform ecosystem through:
- Automated profiling, cleansing, and remediation
- Duplicate detection and survivorship using Informatica and Salesforce native tools
- Continuous monitoring for quality drift
The result: predictive models that are consistently accurate and dependable.
4. Data Governance: Enabling Trust, Compliance, and Clarity
With Salesforce and Informatica now united, governance becomes even more essential. LumenData helps organizations establish:
- Stewardship and ownership frameworks
- Metadata management across both platforms
- Master Data Management aligned with the combined Salesforce–Informatica architecture
- Policies, standards, and compliance controls
- Harmonized definitions across CRM, analytics, and operational systems
This creates a foundation for enterprise-wide trust in predictive analytics and AI insights.
Also watch our webinar on: Informatica P360 for Life Sciences
5. Data Persistence & Modern Architecture: Building Scalable Environments for AI and ML
Predictive analytics requires robust infrastructure. LumenData modernizes and re-architects data environments to leverage:
- Salesforce Data Cloud for harmonized real-time enterprise data
- Informatica’s IDMC for end-to-end data management
- Cloud-native ML environments for scalable model training
- High-performance storage and computing for large datasets
This ensures organizations have the platform power required for advanced predictive workloads.
Also watch a demo on: Migrate from Informatica On-Prem to SaaS MDM
6. Predictive Analytics Implementation: Turning Unified Data into Actionable Foresight
Once the combined Salesforce–Informatica foundation is in place, LumenData helps build and operationalize predictive solutions such as:
- Customer churn and retention modeling using unified CRM data
- Forecasting for sales, demand, and capacity
- Fraud detection and risk scoring across enterprise data sources
- Resource and workforce optimization
- Citizen and constituent service optimization for the public sector
- IoT-driven maintenance and monitoring
LumenData integrates predictions directly into business processes using Salesforce workflows, automation, and AI Cloud, so teams can act proactively.
Also read about: F5 Achieves a Single Consolidated View of Customer Data with Informatica MDM
Feeding Agentforce and Automated Workflows with Trusted Predictive Intelligence
As enterprises adopt Salesforce Agentforce to automate service, sales, and operational tasks, the quality of the AI behind those automations becomes a defining success factor. Agentforce is only as powerful as the data and predictions feeding it.
LumenData ensures that predictive analytics insights flow cleanly, securely, and contextually into Agentforce and Salesforce workflow engines by:
- Connecting high-quality, governed data from Informatica to Salesforce Data Cloud
- Structuring predictions into agent-ready formats (summaries, classifications, recommended actions)
- Feeding predictive scores and insights into Agentforce prompts, knowledge retrieval, and real-time decisioning
- Activating workflows that automatically trigger tasks, routing, escalations, or next-best actions based on predictive outcomes
This empowers enterprises to achieve measurable business outcomes with predictive analytics, which includes the following:
- Reduce support escalations by up to 30% through AI agents equipped with unified, real-time customer profiles and predictive risk scoring
- Boost employee productivity by offloading repetitive tasks, such as multi-system data checks, lead qualification, and case triage, to Agentforce Agents in Slack or directly in Salesforce
- Maintain human oversight for high-stakes decisions, approvals, and complex customer interactions while automating routine processes
- Streamline integrations and enhance workflow accuracy with real-time golden records, eliminating data silos and reducing manual reconciliation efforts
- Improve customer satisfaction and conversion rates with more personalized, context-aware responses driven by enterprise-grade predictive models
- Accelerate sales cycles through automated next-best-action recommendations and priority routing based on predictive lead scoring
By feeding Agentforce real-time predictive intelligence, LumenData transforms AI from a back-office analytics tool into a front-line decision-making engine.
Also read about: ETL Testing in Informatica
Drive Q4 Pipeline Growth with Trusted, Connected Customer Data
As companies race to strengthen year-end performance, streamline customer operations, and adopt AI-powered tools like Salesforce Agentforce, one challenge consistently stands in the way: data. Enterprises still struggle to access, clean, and connect the datasets required for AI to work effectively and even the most advanced automation will fail without the right data foundation. This is where the partnership between LumenData and Informatica becomes mission critical. Together, they help Salesforce customers modernize their data environment, improve quality and governance, and build the infrastructure required for trustworthy, real-time AI outcomes.
Also read about: How LumenData and Informatica Can Help Salesforce Customers Win in Q4 and Beyond?
LumenData brings deep enterprise data strategy, engineering, and cloud modernization expertise supported by 140+ senior consultants and specialized Salesforce Centers of Excellence. Their decade-long Platinum partnership with Informatica amplifies this strength: LumenData leads more than half of all live Informatica Cloud deployments globally and maintains the lowest support ticket volume among integrators. Paired with Informatica’s market-leading data management, MDM, and governance capabilities, the LumenData–Informatica combination gives Salesforce customers the clean, harmonized, AI-ready data needed to eliminate errors, accelerate quoting, personalize marketing, and reduce service escalations.
In a Salesforce ecosystem increasingly driven by Data Cloud, Mulesoft, and Agentforce, the message is clear: companies that get their data right will get their AI right, and those that get their AI right will lead their industries. LumenData and Informatica help enterprises reach that destination by unifying data, strengthening governance, and powering AI-driven decision-making at scale, enabling Salesforce teams and their customers to close stronger, innovate faster, and build a durable competitive advantage.
Also, to get an overview of Salesforce 360 read about: Customer 360 – A Practical Point of View with the LumenData Insights
Leading Your Organization Through the Next Wave of Data and AI Transformation
The union of Salesforce and Informatica represents a turning point for enterprise data strategy, bringing together the world’s leading CRM and the industry’s most comprehensive data management platform. This new ecosystem has the potential to unify data across the enterprise, accelerate AI adoption, and unlock predictive capabilities at scale. Yet the strategic value of this acquisition will only be realized if organizations can modernize their data foundations, harmonize fragmented systems, and ensure high-quality, trusted data flows across both platforms.
LumenData helps CIOs and technology leaders navigate this transition with confidence. With deep expertise across Salesforce, Informatica, and complex enterprise architectures, LumenData ensures that organizations establish the governance, data quality, integration, and modernization frameworks required to fully leverage the combined platform. By aligning data strategy to business outcomes and rationalizing legacy environments, LumenData enables predictive analytics and AI to deliver consistent, measurable value across customer experience, operations, and risk management.
For executives preparing for the next phase of AI-driven enterprise transformation, LumenData provides the strategic and technical leadership needed to turn the Salesforce–Informatica integration into a competitive advantage. By building trusted, scalable, and future-ready data ecosystems, LumenData enables organizations to operationalize predictive intelligence and drive growth with clarity, speed, and confidence.
Also read about: Future-Ready Customer MDM: A 2026 Guide to SaaS Migration Using Informatica
Why Choose LumenData for Predictive Analytics in a New Era?
As organizations transition to a Salesforce-powered, Informatica-supported data ecosystem, LumenData provides:
- Deep expertise with both Informatica and Salesforce technologies
- Proven success modernizing complex hybrid and legacy data environments
- A holistic approach; strategy, quality, governance, integration, analytics, not just tools
- Experience in both commercial and public sector transformation
- Architectural leadership to ensure future-ready predictive capabilities
- A business-value-first mindset
LumenData serves as the bridge that helps organizations fully leverage the capabilities unlocked by the Salesforce acquisition of Informatica.
Conclusion
The Salesforce–Informatica combination marks a major turning point for enterprise data and analytics. It promises a more unified, intelligent, and AI-ready data landscape, but only for organizations that can modernize and adapt quickly.
LumenData empowers organizations to take advantage of this new era by delivering end-to-end data management, governance, and predictive analytics expertise. With the right foundations in place, predictive analytics becomes not just a technical capability but a powerful engine for insight, efficiency, and innovation, turning complexity into strategic advantage.
About LumenData
LumenData is a leading provider of Enterprise Data Management, Cloud and Analytics solutions and helps businesses handle data silos, discover their potential, and prepare for end-to-end digital transformation. Founded in 2008, the company is headquartered in Santa Clara, California, with locations in India.
With 150+ Technical and Functional Consultants, LumenData forms strong client partnerships to drive high-quality outcomes. Their work across multiple industries and with prestigious clients like Versant Health, Boston Consulting Group, FDA, Department of Labor, Kroger, Nissan, Autodesk, Bayer, Bausch & Lomb, Citibank, Credit Suisse, Cummins, Gilead, HP, Nintendo, PC Connection, Starbucks, University of Colorado, Weight Watchers, KAO, HealthEdge, Amylyx, Brinks, Clara Analytics, and Royal Caribbean Group, speaks to their capabilities.
For media inquiries, please contact: marketing@lumendata.com.
Authors
Content Writer
VP of Salesforce Center of Excellence
