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Challenge
Scattered customer and contact data across several key systems including Salesforce, Oracle E-business, and marketing apps
Disconnected legacy systems
Poor data visibility into customer data
Solution
Create consolidation-style MDM hub
Standardized data models to master accounts, addresses, and contact
Modeled corporate hierarchies to account relationships
Published master data to downstream data warehouses to fuel analytics and reporting
Worked with third-party data provider D&B to enrich the data with company profiles and corporate hierarchies
Outcome
Unified company-wide hierarchy
Assets, support entitlement, and contacts roll up to each level in the customer hierarchy
Gained the view of different contact types like renewal contacts, authorized support contacts, and cloud contact
