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What You'll Learn
Organizations are collecting massive amounts of data from customer interactions to supply chain events. To get real value from all this information, companies need a modern data architecture that is scalable, flexible, and intelligent. With Salesforce’s expansion into data management through the acquisition of Informatica, this architecture is now more powerful and integrated than ever before.
What Is Modern Data Architecture?
Modern data architecture refers to an approach that enables businesses to collect, manage, integrate, and activate data from multiple internal and external sources, including CRM systems, enterprise applications, SaaS platforms, legacy databases, and more. It supports a wide range of business needs, from analytics and reporting to AI-powered automation and real-time decision-making. The key design principles include:
- Unified data storage — Combining structured and unstructured data in flexible platforms like data lakes, warehouses, or lakehouses.
- Integrated data management — Connecting data from diverse systems, transforming it, and enforcing quality and governance rules.
- Real-time processing and activation — Supporting immediate insights and actions rather than batch delays.
- Scalable and hybrid architectures — Bridging on-premises and cloud resources while maintaining performance and control.
By blending intelligent integration, governance, and analytics, modern data architecture becomes the backbone of digital transformation and AI-enabled customer experiences.
Also read about: Unlocking Seamless MDM Integration: Bridging Informatica and Salesforce for Enterprise Excellence
Salesforce + Informatica: A Unified Data Foundation
Salesforce’s acquisition of Informatica has created a new era for enterprise data management. Informatica is a leader in data integration, governance, data quality, and Master Data Management (MDM), and now its capabilities are becoming part of the Salesforce platform, especially the Data Cloud and AI-driven tools like Agentforce.
This combination means:
- Salesforce gets trusted, AI-ready data from across the organization.
- Data from multiple systems; ERP, legacy apps, warehouses, and SaaS tools, can be harmonized, governed, and activated for analytics and automation.
- AI agents (like Agentforce) have the context they need to make reliable, autonomous decisions.
In short, data becomes a strategic asset instead of fragmented liability.
Also read about: Top 7 Industry Use Cases Benefiting from a Salesforce-Informatica Stack in 2026
Key Elements of Modern Architecture with Salesforce & Informatica
Let’s break down how this modern architecture looks in practice:
1. Data Integration & Quality
Informatica connects and standardizes data from numerous sources, cleaning errors, resolving identities, and unifying formats. This creates a single source of truth that feeds Salesforce Data Cloud.
2. Master Data Management
MDM ensures that core business entities (customers, products, suppliers) have consistent and accurate definitions. Trusted MDM means better personalization and smarter AI because every system refers to the same underlying data.
Also read about: How Large Enterprises Could Reduce Data Fragmentation with Salesforce + Informatica
3. API-Led Orchestration
Using tools like MuleSoft, events and data changes are streamed and triggered in real time, enabling immediate action across the organization. For example, a delayed shipment in a backend ERP can immediately trigger downstream workflows or customer notifications.
4. AI-Ready Activation
With clean, governed data feeding Salesforce’s AI components, companies can activate predictive analytics, automation, and autonomous agent workflows that make smarter decisions without human intervention.
Also read about: Customer 360: A Practical Point of View with the LumenData Insights
Where LumenData Fits In
Building modern data architecture doesn’t happen overnight; it takes expertise and a clear implementation strategy. That’s where LumenData comes in. LumenData is an Informatica Platinum Partner with deep experience across the Salesforce ecosystem, helping organizations build, optimize, and scale their data platforms.
Also read about: LumenData: 2025 Informatica Global Growth Partner & Data Backbone for the Salesforce Ecosystem
Here’s how LumenData accelerates success:
Trusted Data Foundations
LumenData helps implement Informatica’s advanced data integration, quality, and metadata capabilities so that AI and analytics tools always use reliable data. This is crucial for avoiding poor decisions or “AI hallucinations” from context-less data.
Unified Connectivity
By combining MuleSoft with Informatica, LumenData creates seamless workflows across legacy systems, cloud services, and SaaS applications, enabling real-time data movement and operational agility.
Single Source of Truth for Personalization
Using governance and identity resolution, LumenData builds the customer 360 and enterprise 360 views that fuel personalized engagements and trusted analytics throughout Salesforce.
AI-Enabled Insights & Action
LumenData powers AI workflows (like Agentforce) with trustworthy data, allowing intelligent agents to reason, predict, and act with confidence, a leap beyond basic automation.
Rapid Modernization and Migration
Whether you’re moving existing Informatica deployments to Salesforce Data Cloud or integrating new systems, LumenData brings architectural rigor and automation frameworks that cut cost and time.
Also read about: Predictive Analytics in a New Era Powered by Salesforce + Informatica, Enabled by LumenData
Why It Matters to Your Business
In the Salesforce era, data is no longer static; it’s a source of competitive advantage. A modern data architecture built on Salesforce and Informatica allows organizations to:
- Deliver real-time, personalized customer experiences
- Drive predictive insights and automation with AI support
- Maintain strong governance, privacy, and compliance
- Scale data operations without complexity or risk
With a partner like LumenData guiding implementation, businesses can avoid common pitfalls and unlock the full potential of their data estate.
Also read about: Beyond the Prism: Scaling Cloud Modernization with an AI-First Data Lens
Conclusion
Modern data architecture is the blueprint for transforming raw data into meaningful business outcomes. By combining Salesforce’s CRM and AI tools with Informatica’s enterprise data management strengths, and applying expert guidance from LumenData, organizations can build unified, trusted, and intelligent data systems that drive innovation, efficiency, and growth in the digital age.
Also read about: How Can Salesforce and Agentforce Redefine the Modern CRM Platform with LumenData?
About LumenData
LumenData is a leading provider of Enterprise Data Management, Cloud and Analytics solutions and helps businesses handle data silos, discover their potential, and prepare for end-to-end digital transformation. Founded in 2008, the company is headquartered in Santa Clara, California, with locations in India.
With 150+ Technical and Functional Consultants, LumenData forms strong client partnerships to drive high-quality outcomes. Their work across multiple industries and with prestigious clients like Versant Health, Boston Consulting Group, FDA, Department of Labor, Kroger, Nissan, Autodesk, Bayer, Bausch & Lomb, Citibank, Credit Suisse, Cummins, Gilead, HP, Nintendo, PC Connection, Starbucks, University of Colorado, Weight Watchers, KAO, HealthEdge, Amylyx, Brinks, Clara Analytics, and Royal Caribbean Group, speaks to their capabilities.
For media inquiries, please contact: marketing@lumendata.com.
Authors
Content Writer
VP of Salesforce Center of Excellence
