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What You'll Learn
Know Why Intelligent Data & Embedded Analytics Are the Way Forward for Enterprises
LumenData’s Technical Manager, Aditya Kumar, provides a compelling and valuable perspective on the future of master data management. He breaks down how clean master data is just the starting point for enterprises and how they must move beyond it to enable real AI and analytics value. This article will also help you understand how LumenData and Informatica can work together to operate master data for the success of your AI initiatives. Read on.
There’s no denying Master Data Management (MDM) has been the backbone of all enterprise data programs. It brings order, consistency, and survivorship logic to fragmented systems. But in today’s environment, do you think that’s enough? If you are a progressive, modern enterprise you should no longer be asking, “Do I have clean master data?” Instead, you ask -“Is my data governed and semantically aligned? Is it ready to support real-time AI decisions?”
Please note that clean data isn’t the same as intelligent data.
“In every MDM project I’ve led, be it migrating 150 million records or implementing real-time product hierarchies with access controls, one thing is clear - Clean master data without visibility or intelligence is just data plumbing.”
Traditional MDM Isn’t Built for AI
Yes, you read it right. Traditional MDM is not built for AI. The legacy architecture of most MDM platforms was built for batch jobs and nightly refreshes. If you are working with AI, you already know that it operates in milliseconds. Machine learning models need continuous access to reliable data.
And that’s why you need:
- Streaming architectures that can support real-time updates.
- Data quality scoring at scale using machine learning.
- Integration with downstream systems and analytics platforms.
- Business contextual metadata that enables trust in your AI pipelines.
If you don’t see these capabilities in your MDM system, master data management is not an enabler for your organization.
Research suggests that bad data costs U.S. businesses $3.1 trillion annually. And then there’s increasing regulatory mandate pressure and AI integrations. A modern MDM strategy for 2025 becomes a must for you. It is important to understand that MDM is no longer about creating a single source of truth. Right now, it’s about embedding intelligence, governance, and usability across your data ecosystem.
Leverage the LumenData – Informatica Advantage to Define Your MDM Success
As discussed above, you need governed, real-time, AI-ready master data that can drive critical decisions across your business. And we, together with our Platinum Enterprise Partner – Informatica, can help get the same.
Here’s how:
| MDM Objective | What Informatica Enables | How LumenData Adds Value |
|---|---|---|
| Creating a Single Source of Truth | Automated match-merge, survivorship, CLAIRE-powered data quality | Customized rule tuning and source-specific matching |
| Customer and Product 360 View | Prebuilt SaaS models and hierarchy management | Data domain modeling and data relationship graphs |
| Regulatory Compliance | Data audit, data lineage, role-based access controls, data domains | Metadata integration and workflow extensions |
| Operational Efficiency | Data stewardship user interfaces, automation and exceptions | Agile data governance and implement clean-up strategies |
| AI & Analytics Readiness | Real-time APIs and golden records | BI dashboards, ML scoring models, and enable streaming insights |
Leverage the LumenData – Informatica Advantage to Define Your MDM Success
- Offers data governance insights via data quality monitoring and policy adherence.
- Automates low risk tasks and prioritizes resolution by business impact.
- Helps with match rule optimization. Enables test rule change dynamically.
- Helps track time-to-market, onboarding efficiency, and duplicate reduction.
- Helps track time-to-market, onboarding efficiency, and duplicate reduction.
“With analytics embedded in the MDM architecture, business teams are no longer dependent on IT handoffs to get insights. They can act directly on governed, intelligent data. And they can do this exactly when and where they need it.”
LumenData’s Differentiated Approach to Intelligent MDM
At LumenData, we specialize in transforming MDM into a future-focused, intelligence-enabled data ecosystem. Our Informatica-based implementations do not just meet technical specs. They are known to elevate strategic business value.
Here’s how:
- Streaming & event-driven design: Built with Kafka, APIs, & Informatica Cloud to enable real-time data movement.
- ML-powered data quality scoring: To detect outliers, duplication risks, and schema drift early in the data pipeline.
- Embedded BI dashboards: For monitoring onboarding cycles and data quality issues in business terms.
- Semantic consistency: To deliver standardized and governed data for AI/ML & analytics initiatives.
- Metadata integration: To align master data with governance platforms like Informatica CDGC, Axon, Collibra, and Snowflake to enable enterprise-wide data visibility.
All good advice. Practice the following four simple steps to stand out from the crowd:
- Move to real-time MDM
- Embed analytics and intelligence at the core
- Align governance with usability
- Treat MDM not just as plumbing, but as a platform for strategic outcomes
Choose LumenData. Our assistance is not just limited to cleaning your data. We help you unlock intelligent, governed, AI-compatible master data that powers decisions across your enterprise. And as mentioned earlier, we do this together with our valued partner, Informatica – the leader in cloud data management. We provide support for multi-domain MDM, Informatica Data Quality, Enterprise Data Catalog, Customer 360 SaaS, Reference 360 SaaS, Supplier 360 SaaS, CAI.
LumenData helps you get the most out of Informatica. You get several pre-built capabilities on top of the core product with LumenData’s extension. Connect today to learn how.
About LumenData
LumenData is a leading provider of Enterprise Data Management, Cloud and Analytics solutions and helps businesses handle data silos, discover their potential, and prepare for end-to-end digital transformation. Founded in 2008, the company is headquartered in Santa Clara, California, with locations in India.
With 150+ Technical and Functional Consultants, LumenData forms strong client partnerships to drive high-quality outcomes. Their work across multiple industries and with prestigious clients like Versant Health, Boston Consulting Group, FDA, Department of Labor, Kroger, Nissan, Autodesk, Bayer, Bausch & Lomb, Citibank, Credit Suisse, Cummins, Gilead, HP, Nintendo, PC Connection, Starbucks, University of Colorado, Weight Watchers, KAO, HealthEdge, Amylyx, Brinks, Clara Analytics, and Royal Caribbean Group, speaks to their capabilities.
For media inquiries, please contact: marketing@lumendata.com.
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