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Available Now On-Demand
Customer data lives in CRM, billing, loan, support, and e-commerce systems, each holding a different piece of the story. This session shows how Informatica IDMC and MDM resolve those fragments into one trusted golden record, and how that record powers personalized marketing, better service, cross-sell, and stronger risk management.
As a Platinum Enterprise Informatica partner, LumenData designs and delivers Customer 360 programs on Informatica MDM SaaS, from profiling and match rules to stewardship and API delivery, so every team acts on one trusted customer record.
What You’ll Learn
- Why fragmented customer data leads to duplicate communications, flawed segmentation, and compliance exposure
- What Customer 360 actually means, from match and merge to relationship and hierarchy management
- The end-to-end Informatica IDMC architecture: Cloud Data Integration, Cloud Data Quality, MDM, Cloud Application Integration, and Cloud Data Governance and Catalog
- A five-phase implementation roadmap, from data discovery to continuous optimization
- Use cases in banking and retail, with a live walkthrough
Who Should Watch
- Data and analytics leaders, MDM and data governance teams, data engineers and architects, and marketing, service, and risk leaders who depend on accurate customer data.
