LumenData

Shirish Netke

Blessed are the Mid-Markets, for They Shall Scale Big Data

March 7, 2014

In a parody of Start Trek, Silicon Valley technology companies describe their business goal as “Scale, the final frontier…”  Mid-market companies, defined as those having 100-2500 employees, may indeed provide an opportunity to emerging technology vendors to scale their businesses.  According to Techaisle, a market research firm, these 800,000 global companies spend $300B on IT and are […]

Big Data Needs a Good Storyteller …Like Gary Vaynerchuck

February 28, 2014

In an episode of Mad Men, Don Draper talks about pitching the Kodak Carousel.  “Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product…  Nostalgia.  It’s delicate but potent.  Switch it on.” Combine the storytelling prowess […]

Business Perspective Lessons from the One-eyed Stag

February 21, 2014

Obsolete KPIs can be Lethal In the Aesopian fable of the one-eyed stag, a deer overcomes his visual handicap by grazing on a cliff near the sea with his good eye facing the land.  Since all his known dangers are on land, this keeps him safe from predators for a very long time – until […]