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What You'll Learn
Salesforce’s acquisition of Informatica is good news for both Informatica and Salesforce customers.
Nimish Mehta, CEO and Co-Founder at LumenData, provides a valuable perspective on how the acquisition represents significant market expansion and strategic value to Salesforce and Informatica.
Why the Acquisition Matters for Salesforce Customers
A few years ago, Salesforce announced Data Cloud to facilitate integration of enterprise data between Salesforce marketing and sales clouds with other enterprise systems. However, it did not offer features for data governance, data quality management, and data cataloging.
That’s where Informatica shines.
More than 2/3 of Informatica MDM systems are deployed to unify customer data, another 10-15% to unify product data. Salesforce is the de-facto enterprise CRM system but has lacked good data unification and governance capability – until now. Informatica complements Salesforce’s vision by providing what Data Cloud couldn’t offer out of the box.
What Informatica Customers can Expect from the Acquisition
Informatica IDMC customers can look forward to greater value from their investment in Informatica technologies. They can expect deeper integration into the Salesforce stack. Here’s how:
- Informatica IDMC and PowerCenter will work more closely with MuleSoft.
- Enhanced orchestration within Salesforce environments.
Also, the combined integration technologies will power the new agentic architecture announced by Salesforce – AgentForce.
Strategic Value: Enabling Agentic Systems
The strategic value that will accrue to both enterprises is in making LLMs more useful and in enabling Agentic systems. The acquisition is not only market-expanding but represents a huge defensive move by Salesforce to retain Salesforce as nerve center for customer operations.
The critical issue holding back LLMs and agentic systems is data provenance and governance. Enterprises are rightly cautious about exposing proprietary data without clear control, auditability, and trust mechanisms.
For “regular” CRM, HR, and other applications, access can be managed by user privileges and provisioning. However, GenAI introduces a new paradigm: enterprise agents enable tasks, not processes.
The distinction is important because tasks are not executed by rigid workflows (e.g. CRM sales stages) but instead, GenAI infers what is needed based on what the user is asking for. Then it stitches together data and other sub-tasks to create the answer.
Since tasks can be fluid and varied, the role of governance and data quality is paramount.
Governance must be at the task level, not just the user level (what vs who).
Closing Notes
In sum, the acquisition is excellent news for both Salesforce and Informatica customers. As an enterprise platinum partner for Informatica for over a decade, we can help to realize this value proposition rapidly with our accelerators and unparalleled expertise.
LumenData’s Salesforce Connector for Informatica MDM processes Salesforce records efficiently within Informatica Customer 360.
Some top benefits of using LumenData’s Salesforce connector for Informatica MDM:
Ready-made package for business entities, reference data, relationships, and more
Configures Salesforce for batch & real-time record synchronization with Customer 360
Processes Salesforce records efficiently within Customer 360
Learn more here.
Check out our Solutions Page for more information on our offerings for Salesforce and Informatica.
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