Digital Marketing Automation
Higher Education institutions are relying more on MDM solutions and marketing automation to establish and maintain meaningful relationships with students and alumni. Through MDM tools and marketing automation, LumenData is able to help institutions segment their constituents by student behavior, and serve and track personalized communications based on the behavior. Today’s MDM and marketing automation tools are able to integrate email, content marketing, social media marketing, and comprehensive analytics in order to perform a wide range of functions, including:
- Definition, segmentation, scheduling, and tracking of marketing campaigns.
- Automated workflows to reduce repetitive tasks associated with the marketing process.
- Nurture students to enroll and advance in their lifecycle.
- Manage email, SMS, and other social campaigns through deploying, tracking, and ROI assessment.
- Lead scoring to identify high quality student candidates for optimal follow-up prioritization.
- Provide campaign analytics and ROI calculations to attribute engagement and admissions by channel.
Data Governance and State‐of-the‐Art Data Quality Tools
Frequently, schools are unsure as to the extent of the challenge caused by poor data. LumenData offers an Initial Data Quality Assessment in which we sample data from your systems and create a comprehensive assessment of your data using industry-leading KPIs. We can assist you in establishing a Data Governance Center of Excellence using your own resources.
LumenData has deep expertise in implementing leading‐edge Data Quality tools, such as Informatica IDQ and others.
Perform Real Time Address Correction and Enhancement
Leveraging LumenData’s years of expertise in this area, you can perform address correction and enhancement directly from campus solutions. This capability will also enable you to de‐duplicate, standardize, and enhance constituent data across all campus systems.
Leverage Post‐Production Services
In response to demand from customers, LumenData offers services to monitor, maintain, and upgrade Data Quality and MDM systems.
For DQ implementations, we can help assess, clean, consolidate, and migrate data on a continuous basis. We perform ongoing DQ audits based on a pre‐agreed format and frequency, and provide these audits for management as well as IT teams. Our reporting and analytics are based on metrics and ROI calculations that will directly link IT investments to business value. In doing so, we provide continuous visibility of the quality of your data in a predictable, reliable way.
For MDM implementations, we provide full support for ongoing data loads remotely or on site. We help to manage MDM workflows, configuration, integrations, and processes so that they run continuously without downtime. Our team of skilled experts can perform most of these tasks remotely.
For more information on any of LumenData’s services, please contact us at firstname.lastname@example.org.