Share this on:
What You'll Learn
Companies are accessing data, organizing it, and using it to drive growth is still an enormous challenge. This becomes even more apparent as organizations push to close out their fiscal year strong, streamline customer operations, or adopt AI-powered capabilities like Salesforce Agentforce.
The message is clear: AI is only as good as the data you feed it, and without trustworthy, clean, connected data, even the best automation tools struggle to deliver. This is exactly where LumenData and Informatica step in.
The article explores how the two companies partner to help Salesforce customers improve data quality, accelerate transformations, and fuel AI-driven outcomes. Below is a clear breakdown of the story it tells; what LumenData does, how Informatica fits in, and why the combination is so valuable for Salesforce customers.
LumenData Strengths
LumenData is a veteran data engineering and AI analytics consulting firm with deep roots in enterprise data strategy. The company has a team of 140+ technical and functional consultants, each averaging over 15 years of experience. They operate from headquarters in Santa Clara, California, with delivery centers across the U.S. and India.
Several strengths can be emphasized such as:
- Very deep expertise and high win rate
- Enterprise data strategy, cloud modernization, and data engineering capabilities
- A strong foundation of design standards, best practices, and repeatable components
- New - Salesforce ‘Centers of Excellence’ (COEs) in Cloud, Analytics, and Data Management
- Internal training programs and a global delivery model to scale quickly as clients need support
In short, LumenData positions itself as a partner that not only deploy tools, but builds systems, governance, and processes that help enterprises sustain long-term success.
A Longstanding Platinum Partner of Informatica
LumenData’s expertise is complemented by a decade-long partnership with Informatica, one of the world’s leading providers of enterprise data management tools.
LumenData is:
- A Platinum Enterprise Partner for 10+ years
- Informatica’s Global “Channel Rising Partner of the Year” (2022)
- Global “Channel Delivery Partner of the Year” (2023)
- Global Channel Partner of the Year (2024)
- Enterprise Platinum Partner (2025)
In addition, the team holds 175+ certifications across the Informatica platform, works closely with Informatica Cloud product teams, and has built accelerators for offerings such as Supplier 360+, Cloud Data Governance & Catalog (CDGC), and MDM migrations.
Perhaps most impressively, LumenData has:
- The maximum number of live implementations of Informatica Cloud,
- Representing more than 50% of all global live deployments, and
- The lowest Informatica support ticket volume among all system integrators, that suggests a track record of clean, reliable solutions.
Why Informatica Matters in the Salesforce Ecosystem?
Informatica is an enterprise data management leader that delivers integration (ETL/ELT), MDM, governance, and cataloging at scale. Essentially, Informatica ensures data is clean, governed, accurate, and ready for activation across systems.
Alongside Salesforce’s increasingly sophisticated tools like Mulesoft, Data Cloud, and Agentforce, Informatica acts as the backbone that unifies data across systems so companies can confidently automate, forecast, and personalize experiences.
According to Salesforce CEO Marc Benioff: “Enterprises need to get their data right to take full advantage of Agentforce” —Dreamforce 2025.
This is the heart of the message: AI won’t work without high-quality, AI-ready data.
Also read about: Salesforce’s Informatica Acquisition: Is it a Strategic Move by Salesforce to Dominate Enterprise AI?
Understanding How Salesforce + Informatica Work Together
Several Salesforce tools connect with Informatica products, such as:
1. Informatica (Data Management)
- Enterprise Data Catalog
- Master Data Management (Customer 360, Supplier 360, Product 360, etc.)
- Data governance and workflows
2. Mulesoft (API-Oriented Integration)
Mulesoft accelerates secure data exchange across applications, enabling automated, real-time communication.
3. Salesforce Data Cloud (Customer Data Platform)
This tool harmonizes real-time data from Salesforce apps and external systems, allowing companies to deliver personalized experiences without maintaining copies of data
4. Salesforce Agentforce (Autonomous AI Agents)
Agentforce is Salesforce’s architecture for AI agents that execute workflows across sales, service, marketing, and commerce. These agents rely heavily on clean and complete enterprise data.
Together, these products create an ecosystem of real-time activation, trusted data flows, and scalable governance, supporting enterprise-wide visibility and decision-making.
Also watch our webinar on: Decoding the Salesforce – Informatica Acquisition: What to Watch, What to Expect
Common Customer Scenarios Highlighted
Several challenges are faced by enterprise customers, and LumenData + Informatica can help resolve them.
- Scenario #1: Agentforce Is Producing Unreliable Answers
When companies attempt to use AI without preparing and governing their data, hallucinations and errors naturally occur.
The campaign message: “To get the most out of Agentforce, data must be AI-ready. This increases accuracy and reduces hallucinations.”
- Scenario #2: Quoting Errors Are Slowing Deals (Revenue Cloud Accelerator)
Sales teams lose deal velocity when quoting and pricing mistakes creep into the process.
Message to customers: “Drive revenue with real-time data that fuels insights and growth.”
- Scenario #3: Service Teams Can’t Meet SLAs (Service Cloud Accelerator)
This is an increasingly common issue as ticket volumes grow and hiring costs increase.
Message: “Reduce escalations by unlocking data silos and enabling AI-powered omnichannel support.”
- Scenario #4: Marketing Cannot Personalize at Scale (Marketing Cloud Accelerator)
Data gaps, inconsistent identity data, and missing integrations hold back personalization.
Message: “Enable AI-driven marketing personalization with real-time, accurately harmonized data.”
Also read about: Informatica Reference 360 SaaS Accelerator
Assessment Services: A Key Offering for AE Alignment
An assessment workshop is designed to help Salesforce AEs and customers understand their current data architecture and identify opportunities for acceleration. It includes:
- An audit of Salesforce, Data Cloud, and external data sources
- Identification of integration and governance gaps
- A roadmap to align FY27 budgets and close Q4 pipeline initiatives
Recommendations to improve:
- Agentforce-ready data
- CPQ/Billing accuracy
- Personalized marketing
- Real-time service insights
This positions LumenData as not just a technical partner, but a strategic one, helping reps shape deals and helping customers design long-term plans for their data and AI foundations.
Also read about: Salesforce’s Informatica Acquisition: What It Means
How Can LumenData Help Salesforce Teams Close Q4?
Finally, there should be continued collaboration between Salesforce and LumenData, suggesting joint demos, account mapping, and aligned go-to-market efforts. The next steps include:
- A 30-minute collaboration call
- Planning joint demos featuring Data Cloud, Mulesoft, and Informatica
- Mapping accounts to identify common customer targets
- Engaging with Joe Ondrejcka at LumenData for partnership discussions
It’s a clear, direct message aimed at helping Salesforce AEs close year-end business by leaning on LumenData’s deep technical expertise.
End Note
The Salesforce ecosystem is becoming more connected, more real-time, and more AI-driven. But the success of Salesforce’s most powerful tools, including Agentforce, depends on the quality of the underlying data.
LumenData’s long-standing partnership with Informatica places them in a strong position to help enterprises:
- Unify and clean their data
- Govern it for AI readiness
- Build scalable, real-time integrations
- Power Salesforce workflows, analytics, and autonomous agents
With proven accelerators, a globally distributed expert team, and deep experience delivering Informatica projects, LumenData provides a solid foundation for customers striving to modernize their data environment and hit their growth targets.
In a year where AI adoption is accelerating faster than ever, one truth stands out: Companies that get their data right will get their AI rights and companies that get their AI right will lead their markets.
About LumenData
LumenData is a leading provider of Enterprise Data Management, Cloud and Analytics solutions and helps businesses handle data silos, discover their potential, and prepare for end-to-end digital transformation. Founded in 2008, the company is headquartered in Santa Clara, California, with locations in India.
With 150+ Technical and Functional Consultants, LumenData forms strong client partnerships to drive high-quality outcomes. Their work across multiple industries and with prestigious clients like Versant Health, Boston Consulting Group, FDA, Department of Labor, Kroger, Nissan, Autodesk, Bayer, Bausch & Lomb, Citibank, Credit Suisse, Cummins, Gilead, HP, Nintendo, PC Connection, Starbucks, University of Colorado, Weight Watchers, KAO, HealthEdge, Amylyx, Brinks, Clara Analytics, and Royal Caribbean Group, speaks to their capabilities.
For media inquiries, please contact: marketing@lumendata.com.
Authors
Content Writer
VP of Salesforce Center of Excellence
