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Technology:
Oracle Customer Hub
Solution:
Master Data Management Services
Industry:
Healthcare
Highlight
With LumenData’s best-of-breed healthcare data management services, WeightWatchers’ expected ROI for over 5 years is $7MM with 24 months breakeven.
Read our case study to learn how.
About the Company
WeightWatchers is a global leader in science-backed weight management, fitness, and mindset services, including community support. Their trusted points program offers science-backed ways and affordable medication access to customers.
Their award-winning app, that comes with smart features, simplifies healthy shopping, cooking, and eating habits. Customers can get expert guidance from doctors, registered dietitians, and coaches trained in weight loss practices.
The Challenge: Fragmented data leading to inconsistent delivery of targeted campaigns across channels
With data scattered across different sources, WeightWatchers found it difficult to retain audience across channels. The brand had a complex understanding of overall client relationships that led to poor customer experiences. Recognizing that even their customers had improper understanding of product usage & offer value-based SVCs, WeightWatchers decided to collaborate with LumenData to clean and consolidate their data in ways that could drive engagement and conversions.
The Solution: Unified data foundation and master data management services using Oracle Customer Hub
Oracle Customer Hub (UCM) is a part of Oracle’s master data management solution. With Oracle Customer Hub, enterprises can store a clean and unified profile for customers.
LumenData is a proud partner with Oracle and helped WeightWatchers to implement a transformative data strategy. LumenData spearheaded the creation of a ‘Single Member View’ business initiative that helped WeightWatchers enable consolidated and accurate understanding of each customer across all touch points.
Moreover, this business initiative was tied to the launch of a new customer relationship management. This helped WeightWatchers establish personalized interactions with customers.
LumenData configured Oracle Customer Hub to support WeighWatchers’ multi-organizational objectives. Data governance and usage were aligned across different business units. This, in turn, enabled a global rollout for the company, with successful implementations in key markets like the United States and France.
The Outcome: Consolidation of 30MM customer records with Oracle and Informatica
Breaking down the impact experienced by the company here:
- Unified Data Foundation: WeightWatchers consolidated 30 million records from three disparate systems into Oracle Customer Hub and Informatica Data Quality
- Targeted Campaigns in the U.S. and France: LumenData’s master data management services enhanced customer data segmentation for US and France regions. WeighWatchers was able to understand customer needs better, leading to more personalized and targeted campaigns.
- Significant ROI Gain: WeightWatchers projected $7 million ROI over five years with a 24-month breakeven period.
If you’re looking for top-class healthcare data management services for your company, LumenData is here to help. Connect with us today.
About LumenData:
LumenData is a leading provider of Enterprise Data Management, Cloud and Analytics solutions and helps businesses handle data silos, discover their potential, and prepare for end-to-end digital transformation. Founded in 2008, the company is headquartered in Santa Clara, California, with locations in India.
With 150+ Technical and Functional Consultants, LumenData forms strong client partnerships to drive high-quality outcomes.
Their work across multiple industries and with prestigious clients like Versant Health, Boston Consulting Group, FDA, Department of Labor, Kroger, Nissan, Autodesk, Bayer, Bausch & Lomb, Citibank, Credit Suisse, Cummins, Gilead, HP, Nintendo, PC Connection, Starbucks, University of Colorado, Weight Watchers, KAO, HealthEdge, Amylyx, Brinks, Clara Analytics, and Royal Caribbean Group, speaks to their capabilities.
For media inquiries, please contact: marketing@lumendata.com.
