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What You'll Learn
For the travel industry, guest experience is a differentiator. When operating on batch-based and legacy systems, travel companies get delayed insights. The cruise line operators, therefore, are changing the way they engage with their customers. Read the blog to see how.
Legacy vs Cloud Data Platforms
The traditional approach, based on monolithic systems and batch data processing, in practice leads to frequent delays in updates and a patchy view of how guests interact with travel brands.
On the other hand, modern cloud architectures can facilitate seamless data from all consumer contact points in real-time. Once travel firms begin to migrate to cloud-native platforms, they will be able to incorporate booking, loyalty, and operational data into modern systems that reflect real-time insights immediately.
That’s because customer feedback, occupancy metrics, service issues, and a slew of other data types are flooding in at every moment.
What All is Possible with Cloud-Native Tools?
Cloud-based platforms provide travel organizations with real-time data. And the ability to access and work with real-time data is a game changer. Dynamic dashboards and advanced analytics tools can help:
- Decision-makers can gain quick insight into guest behaviors and booking trends. Result – price optimization and promotions on the fly.
- Front-line staff can respond instantly to guest needs via mobile applications and self-service platforms.
- Operational teams can predict maintenance needs and automate routine processes.
How can real-time data enhance guest experience?
- Helps tailor guest interactions and travel offers.
- Allows for adaptive customer service. For instance, digital kiosks, mobile apps, and AI-driven assistants deliver context-sensitive information and support.
- Provides a 360° view of the guest journey, right from pre-departure to onboard services and post-travel follow-up, enabling delightful experiences.
Strategic Benefits
- Faster processing of customer data and more timely and effective marketing efforts.
- Dynamic pricing models and real-time analytics improve yield management and revenue performance.
- Cloud-native solutions offer the scalability and flexibility needed to handle peak travel periods, ensuring services are uninterrupted.
- A real-time, data-driven culture positions travel firms as innovation leaders, capable of adapting to market changes quickly and decisively.
Choose LumenData to Drive Real Results & Transformation in Cruise Travel
LumenData is a premier consulting firm offering services in cloud modernization, data engineering, data governance, and analytics. We are currently leading the single, largest Informatica SaaS MDM migration for a global cruise line.
We helped them with data modernization, MDM upgrades, and real-time insights to boost growth and efficiency. More details here.
Check out our industry solution now.
Author
Sales Strategist
