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Challenge
Complex understanding of overall client relationships leading to poor customer experience
Irregular client retention across channels
Improper understanding of product usage & offer value-based SVCs
Inconsistent delivery of targeted campaigns across channels
Solution
Created a ‘Single Member View’ business initiative tied to a new CRM launch
Configured Oracle Customer Hub to support multi-org objective
Enabled global rollout including, US and France
Outcome
Consolidation of 30MM records from three systems into Oracle Customer Hub and Informatica DQ
Segregation of US and French data
Expected ROI of $7MM over 5 years with 24 months breakeven
