Whether online or offline, retailers are under tremendous pressure from demanding customers, rising prices, constrained supply chains, direct-to-consumer competitors, and so much more. Data can make the difference in reducing costs, improving logistics, and increasing profits. We can help you modernize your approach to data so you can maximize its potential in helping you reach your goals.
Retail & eCommerce
Customer Case Studies
Weight Watchers
With an eye on aggressive growth, Weight Watchers entered new markets and grew its base to more than 35 million members. But as divisions deployed independent data solutions, data fragmentation made it harder to target communications across web, retail stores, and partner locations. This put a drag on profits, drove up marketing costs, and limited up- and cross-selling effectiveness.
LumenData helped Weight Watchers create a single source of cleansed and consolidated member data, streamlining its database to 26 million cleansed, accurate records that sales and marketing teams could trust as they reached out to their base. The company can now confidently provide higher-quality services to existing members while boosting sales effectiveness.
What Our Clients Say
Data Management Capability Leader, Federal Agency
Manny Flores, Manager, ERP Administration, Office of Technology Services, Lonestar Community College
Information Management Leader, Telecom Carrier
Shawn Rock, Vice President of Client Services, Marketing Resource Partners
Ivan Chong, Former EVP and Chief Strategy Officer, Informatica Corporation