MDM (Master Data Management)

Self-storage Company Leverages LumenData’s Expertise in BlueKai for Unique and Differentiated Customer Insights

October 12, 2016

LumenData has developed significant expertise in BlueKai. Working with a leading self-storage company, LumenData has been able to analyze customer and prospect funnels to improve conversions and to optimize ad spending. By combining the client’s first-party data (MDM) and third-party data (BlueKai), LumenData has been generating 200-400 unique insights per arriving shopper within milliseconds of […]

The Need for Better Data Analytics Is Driving the Need for MDM at the FDA

October 10, 2016

The FDA, a LumenData client, wants to gain higher quality insights into the US pharmaceutical supply chain and to make the drug approval process more efficient.  Like many others, the FDA understands that improving its effectiveness requires better analytics.  But to get better analytics, the data about the key entities of interest, i.e., master data, must […]

Case Study: Supermarket Giant Increases Market Presence with MDM

July 13, 2016

As the United States recovered from the Great Recession, retailers faced challenges with customers spending more cautiously and gravitating towards the most economical offerings. Learn how a Supermarket Giant deployed a Customer Profile Data Hub to increase customer retention and to continue to grow earnings despite the weakened economy. Contact us to receive a copy […]

Self-storage Company Leverages Predictive Analytics

July 12, 2016

A leading self-storage company is leveraging LumenData’s Predictive Analytics Platform for dramatic improvements in customer retention and retention rates. LumenData’s unique Prediction Engine, coupled with the storage company’s PII data and BlueKai data is generating entirely new insights into its shoppers and customers. The combination of PII and non-PII data creates a deep understanding of […]

Workshop on Deriving Insights into Consumer Behaviors at the MDM & Data Governance Summit San Francisco

June 8, 2016

Tutorial: Big Data & Social MDM – Leveraging 1st & 3rd Party Data to Derive Behavioral Insights
Thursday, June 8, 2016, 2:15-3:00 PM PST
MDM & Data Governance Summit, San Francisco
Register to attend!

PRLog (Press Release) – June 6, 2016 – San Francisco, CA – MDM DG Summit SF 2016LumenData’s CEO, Nimish Mehta, will lead an in-person tutorial on techniques that enable businesses to gain insights into their customers’ behaviors by leveraging a master data strategy and system and predictive models.  The session will be held at the MDM & Data Governance Summit in San Francisco, CA, on June 8.

Topics will include

  • Identifying and governing which Big Data and ambient data sources help comprise the “longitudinal” customer view
  • Understanding how to map ambient data sources to first-party Master Data Management (MDM) data
  • Accommodating and addressing customer concerns of privacy and security when blending first- and third-party data

Nimish Mehta is a seasoned technology executive with more than twenty-five years of experience in managing global software businesses.  He has held various executive positions at major high-tech companies including Senior VP Enterprise Information Management at SAP, Group VP, Master Data and Integration at Siebel Systems, CEO at Stratify, Inc. and Senior VP at Oracle Corporation, where he reported directly to CEO Larry Ellison.  Nimish has also served as a Member of Technical Staff at AT&T Bell Laboratories.

About MDM & Data Governance Summit San Francisco
The MDM & Data Governance Summit series is at the forefront of IT industry events in providing the necessary insight and best practices as well as quality networking opportunities.  This is the world’s premier conference dedicated to these two topics and provides a mixture of leading industry analyst trend perspectives, a wide array of use cases, market-leading product-specific sessions, and best practice panel discussions.

About LumenData
LumenData is a leading provider of Enterprise Information Management solutions with deep expertise in implementing Data persistence layers for data mastering, prediction systems, and data lakes as well as Data Strategy, Data Quality, Data Governance, and Predictive Analytics.  Through a combination of highly trained consultants, strong partnerships, relentless focus on quality and executive oversight, LumenData has successfully delivered planning, implementation, integration, maintenance, and training services to over 50 blue chip clients in various industries.

LumenData’s predictive analytics offering enables companies turn data into actionable insights by leveraging advances in machine learning, big data, and cloud computing.

For more information about LumenData’s MDM offerings, please contact us.

View the press release here.

New Integration Offered for Marketing, Sales, and Cloud Applications

May 4, 2016

LumenData announces brand new integration between Customer Data Management, Oracle Sales Cloud, and Oracle’s new ICS (Integration Cloud Service).  Leverage ICS to take advantage of bidirectional search and match, data quality, and data augmentation across all applications.  This is a great way to integrate in your Oracle Marketing, Sales, and Service Cloud applications.  Oracle’s new ICS product is […]

Webinar: Gain Competitive Advantage through Strategic Use of Constituent Data and Experience

May 5, 2016

Webinar: Gaining a Competitive Advantage through Strategic Use of your Constituent Data and Experience

Thursday, May 5, 11:00A PST/2:00P EST

Register now to join!

Across the US and the rest of the world, the higher education market has become increasingly hyper-competitive. Master Data Management enables institutions to meet the demanding expectations of the higher education landscape to better serve their constituents.  LumenData is an Oracle Gold Partner

With MDM, higher education institutions can

  • Significantly drive down data and technology management costs.
  • Improve recruiting initiatives.
  • Increase fundraising with accurate personalized events and campaigns.
  • Prevent duplicate data and the gaps that may occur with incomplete student data across multiple data systems.
  • Improve the constituent experience overall to achieve “a student-university relationship for life.”

The webinar features Jason Armbruster, Enterprise Architect at the University of Colorado, who will share what CU has done to improve their constituent data and improve its competitive advantage.  The University of Colorado leverages LumenData’s integration between Oracle MDM and to drive clean, de-duplicated, and standardized information to and from

LumenData Announces Reseller Agreement for BlueKai

April 29, 2016

LumenData is pleased to announce that we have signed a reseller agreement with Oracle for BlueKai. Uniquely positioned, LumenData can assist clients in leveraging Oracle Data Cloud data in their eCommerce deployments to increase onsite conversion rates and to optimize AdWords spend.  For more information on how to leverage your PII and non PII data, […]

Meet LumenData at Collibra’s Data Citizens Conference 2016

May 3, 2016

Collibra Data Citizens Conference 2016
New York City, New York
Tuesday, May 3, to Wednesday, May 4, 2016

Contact us at +1 (855) MYLUMEN / +1 (855) 695-8636

Join LumenData at the Collibra Data Citizens Conference May 3-4, 2016!

In the age of Big Data and information overload, building a foundation with good data through data governance is critical for reducing risk, measuring success, and balancing business goals.

Join LumenData at Collibra’s Data Citizens Conference in New York City, for engaging conversations on how data governance can help improve business objectives and maintain competitive advantage. LumenData’s data management experts, Tarun Batra and Jeff Klagenberg, will be available in the Partner Village on May 3-4, 2016, to offer insight about successes and challenges, discuss best practices, and share thoughts on innovation.

Register early to recieve a $200 discount! Please contact us for the promotional code.
Registration includes access to all sessions, networking activities, and meals on both days.

View the press release here.

LumenData to Showcase at Informatica’s MDM 360 Summit in NYC

February 24, 2016

Informatica’s MDM 360 Summit
Crowne Plaza Times Square Manhattan, New York, NY
Wednesday, February 24, 2016, 8:00A-6:00P EST

Register today to attend!
Need more information or can’t make it?
Contact us at (855) 695-8636

MDM 360 Summit LogoJoin LumenData at Informatica’s MDM 360 Summit to learn more about how great data drives digital transformation. LumenData will be available in the Partners Showcase area on the 4th floor of the Crowne Plaza Times Square Manhattan to share ideas and offer insight on how to leverage Master Data Management (MDM), Data Quality, Data Governance, and Predicitve Analytics to create a more personalized customer experience and to maintain competitive advantage.

To learn more about LumenData’s Architecture for Digital Transformation, please contact us for our white paper.