LumenData

Enterprise Data Quality

LumenData Has Been Featured in Gartner’s 2017 “Market Guide for MDM External Service Providers” as a Representative Vendor

July 7, 2017

“External service providers of master data management solutions provide substantial value in helping organizations develop strong foundations for their digital strategies.” (Gartner, 2017) PRLOG (Press Release) – Santa Clara, CA – LumenData, a leading provider of Master Data Management (MDM) and Predictive Analytics solutions, has been recognized as a representative vendor in Gartner’s 2017 “Market […]

Reltio and LumenData Collaborate on Salesforce Connector

October 19, 2016

LumenData is pleased to be working with Reltio Engineering to improve the Salesforce.com (SFDC) connector. The collaboration has provided our team the opportunity to work with the API as the connector is being developed. We are very excited about the capability that the connector will enable us to offer to Reltio customers. To learn more […]

Salesforce Integration Available for Oracle’s CDM & CX Suite Using Integration Cloud Service

October 18, 2016

Many companies have Salesforce.com (SFDC) in their IT landscape in addition to Oracle’s market-leading CX software, such as Eloqua, Responsys, Maxymyzer, etc.  To enable a 360-degree view within these landscapes, LumenData has developed a real-time, bi-directional integration between SFDC and Oracle CDM using Oracle’s Integration Cloud Service (ICS). Benefits of the integration include data quality, […]

Self-storage Company Leverages LumenData’s Expertise in BlueKai for Unique and Differentiated Customer Insights

October 12, 2016

LumenData has developed significant expertise in BlueKai. Working with a leading self-storage company, LumenData has been able to analyze customer and prospect funnels to improve conversions and to optimize ad spending. By combining the client’s first-party data (MDM) and third-party data (BlueKai), LumenData has been generating 200-400 unique insights per arriving shopper within milliseconds of […]

The Need for Better Data Analytics Is Driving the Need for MDM at the FDA

October 10, 2016

The FDA, a LumenData client, wants to gain higher quality insights into the US pharmaceutical supply chain and to make the drug approval process more efficient.  Like many others, the FDA understands that improving its effectiveness requires better analytics.  But to get better analytics, the data about the key entities of interest, i.e., master data, must […]

Case Study: Supermarket Giant Increases Market Presence with MDM

July 13, 2016

As the United States recovered from the Great Recession, retailers faced challenges with customers spending more cautiously and gravitating towards the most economical offerings. Learn how a Supermarket Giant deployed a Customer Profile Data Hub to increase customer retention and to continue to grow earnings despite the weakened economy. Contact us to receive a copy […]

Self-storage Company Leverages Predictive Analytics

July 12, 2016

A leading self-storage company is leveraging LumenData’s Predictive Analytics Platform for dramatic improvements in customer retention and retention rates. LumenData’s unique Prediction Engine, coupled with the storage company’s PII data and BlueKai data is generating entirely new insights into its shoppers and customers. The combination of PII and non-PII data creates a deep understanding of […]

New Integration Offered for Marketing, Sales, and Cloud Applications

May 4, 2016

LumenData announces brand new integration between Customer Data Management, Oracle Sales Cloud, and Oracle’s new ICS (Integration Cloud Service).  Leverage ICS to take advantage of bidirectional search and match, data quality, and data augmentation across all applications.  This is a great way to integrate Salesforce.com in your Oracle Marketing, Sales, and Service Cloud applications.  Oracle’s new ICS product is […]

LumenData Announces Reseller Agreement for BlueKai

April 29, 2016

LumenData is pleased to announce that we have signed a reseller agreement with Oracle for BlueKai. Uniquely positioned, LumenData can assist clients in leveraging Oracle Data Cloud data in their eCommerce deployments to increase onsite conversion rates and to optimize AdWords spend.  For more information on how to leverage your PII and non PII data, […]

LumenData Expands MDM Offerings with Implementation Alignment Service

May 26, 2015

LumenData announces new Implementation Alignment service that will help companies improve collaboration between its stakeholders PRLOG (Press Release) – Santa Clara, CA – LumenData’s Implementation Alignment service offers an interactive, in-person, 2-day workshop that guides organizations in creating a common set of goals across its stakeholder groups. The result is quicker alignment across business and IT […]