LumenData

Data Integration

Reltio and LumenData Collaborate on Salesforce Connector

October 19, 2016

LumenData is pleased to be working with Reltio Engineering to improve the Salesforce.com (SFDC) connector. The collaboration has provided our team the opportunity to work with the API as the connector is being developed. We are very excited about the capability that the connector will enable us to offer to Reltio customers. To learn more […]

Salesforce Integration Available for Oracle’s CDM & CX Suite Using Integration Cloud Service

October 18, 2016

Many companies have Salesforce.com (SFDC) in their IT landscape in addition to Oracle’s market-leading CX software, such as Eloqua, Responsys, Maxymyzer, etc.  To enable a 360-degree view within these landscapes, LumenData has developed a real-time, bi-directional integration between SFDC and Oracle CDM using Oracle’s Integration Cloud Service (ICS). Benefits of the integration include data quality, […]

Self-storage Company Leverages LumenData’s Expertise in BlueKai for Unique and Differentiated Customer Insights

October 12, 2016

LumenData has developed significant expertise in BlueKai. Working with a leading self-storage company, LumenData has been able to analyze customer and prospect funnels to improve conversions and to optimize ad spending. By combining the client’s first-party data (MDM) and third-party data (BlueKai), LumenData has been generating 200-400 unique insights per arriving shopper within milliseconds of […]

Case Study: Supermarket Giant Increases Market Presence with MDM

July 13, 2016

As the United States recovered from the Great Recession, retailers faced challenges with customers spending more cautiously and gravitating towards the most economical offerings. Learn how a Supermarket Giant deployed a Customer Profile Data Hub to increase customer retention and to continue to grow earnings despite the weakened economy. Contact us to receive a copy […]

Self-storage Company Leverages Predictive Analytics

July 12, 2016

A leading self-storage company is leveraging LumenData’s Predictive Analytics Platform for dramatic improvements in customer retention and retention rates. LumenData’s unique Prediction Engine, coupled with the storage company’s PII data and BlueKai data is generating entirely new insights into its shoppers and customers. The combination of PII and non-PII data creates a deep understanding of […]

New Integration Offered for Marketing, Sales, and Cloud Applications

May 4, 2016

LumenData announces brand new integration between Customer Data Management, Oracle Sales Cloud, and Oracle’s new ICS (Integration Cloud Service).  Leverage ICS to take advantage of bidirectional search and match, data quality, and data augmentation across all applications.  This is a great way to integrate Salesforce.com in your Oracle Marketing, Sales, and Service Cloud applications.  Oracle’s new ICS product is […]

LumenData Joins Informatica INFORM Partner Program as Foundation Premier Partner to Help Customers Gain Business Benefits by Leveraging MDM Tools

May 30, 2013

LumenData to provide strategy, consultation, and implementation services for Informatica MDM, Data Quality, and Data Integration technologies PRLOG (Press Release) – Santa Clara, CA – LumenData is pleased to announce that the company has joined the Informatica INFORM Program as a Foundation Premier Partner to provide customers with in-depth expertise and rapid deployment for Informatica […]