customer data strategy

LumenData Announces Reseller Agreement for BlueKai

April 29, 2016

LumenData is pleased to announce that we have signed a reseller agreement with Oracle for BlueKai. Uniquely positioned, LumenData can assist clients in leveraging Oracle Data Cloud data in their eCommerce deployments to increase onsite conversion rates and to optimize AdWords spend.  For more information on how to leverage your PII and non PII data, […]

LumenData Discusses MDM in Healthcare at Informatica’s MDM Day

February 24, 2015

Tuesday, February 24, 2015
Convene Conference Center
New York, New York 10017


Customer Presentation:
Undertaking the MDM Journey in Healthcare
“NYU Langone Medical Center: Improving Patient Care with Provider MDM”
Tuesday, February 24, 2015, 11:30AM EST
See the Conference Program

Join LumenData at the Informatica’s MDM Day in NYC on February 24, 2015, for a discussion on how to improve patient care through MDM.

Informatica Business PartnerLumenData’s President and Co-founder, Tarun Batra, will join other esteemed MDM experts and practitioners on a customer panel at Informatica’s MDM Day in New York to discuss MDM in healthcare. The session will feature how customer speaker NYU Langone Medical Center improved patient care with provider MDM.

Tarun is a highly experienced services leader with a strong track record of building successful consulting practices for emerging technologies. Under Tarun’s leadership, LumenData has implemented MDM, Data Quality, and Data Governance solutions for over 50 customers.

LumenData is a Gold Sponsor for Informatica’s MDM Day NYC.

About MDM Day
MDM Day provides attendees with the tools and knowledge to increase success with Master Data and Product Information Management and an opportunity to network with other like-minded MDM experts and practitioners. The event is structured to provide opportunities to share ideas, provide guidance to Informatica’s product direction, as well as learn from other customers’ PIM and MDM journeys.

LumenData to Speak on How to Build New Business Cases for Streaming Data at Internet of Things West Conference

November 7, 2014

Internet of Things (IoT) West
Thursday & Friday, November 6-7, 2014
Green Valley Ranch Resort & Spas
Henderson, NV 89052


“Staffing and Building a Business Case for Your Streaming Data IoT Project”
Friday, November 7, 2014, 11:45AM PST
See the Conference Program

Join LumenData at the Internet of Things West conference in Las Vegas on November 7, 2014, for a discussion on how to staff and build a business case for an Internet of Things (IoT) project.

PRLog (Press Release) – October 30, 2014 – LAS VEGAS, NV – LumenData’s Director of Technology, Guy Vorster, will be leading a stimulating discussion at Internet of Things West (IoT West) on how streaming data can become a new revenue source for companies. The session will focus on how to find value in streaming data through a multi-disciplinary approach and how to staff and build a business case for an IoT project.

Guy Vorster is a seasoned professional with deep-expertise in the Enterprise Information Management (EIM) arena and in many different industries, including manufacturing, high-tech, financial services, and pharmaceuticals.

LumenData will also be available for one-on-one discussions on November 6 and 7. Contact us at to make an appointment.

About IoT West
IoT West focuses on advanced connectivity and cloud-based control of devices, equipment, facilities, and enterprise operations. It is the second Internet of Things tradeshow hosted by Webcom Communications. The conference serves Western US, Canada, and Mexico.

View the press release here.

LumenData and Oracle Host Discussion on “How Well Do You Know Your Customer?”

February 22, 2012

Belmont, CA

Industry peers and leaders discuss over lunch in Belmont, CA, how they can stay competitive and improve customer experience with a successful customer data strategy. Featured guest speakers, Tarun Batra, President at LumenData, and Salil Durani, Director of Enterprise Information Management and Architecture at Brocade, shared their insights on these topics.

View the full press release here.

LumenData Jointly Hosts Oracle’s Roundtable Discussion on Evolving MDM/CRM Trends

December 7, 2011

King of Prussia, PA

Wednesday December 7, 2011, 5:30PM

To learn more, please contact LumenData at

How well do you know your customers? Join your peers on Wednesday, December 7, 2011 for an engaging discussion around the evolving Customer Data Management trends, the change drivers behind them, and the implication to your business.  Hear from industry leaders Oracle and LumenData about the keys to developing a successful customer data strategy to stay ahead of these trends, to maintain an advantage over your competitors, to improve your customers experience, and to maximize your business success.  Ford Goodman, Oracle’s VP of MDM, and Tarun Batra, LumenData’s President, will present.