LumenData

big data

Self-storage Company Leverages LumenData’s Expertise in BlueKai for Unique and Differentiated Customer Insights

October 12, 2016

LumenData has developed significant expertise in BlueKai. Working with a leading self-storage company, LumenData has been able to analyze customer and prospect funnels to improve conversions and to optimize ad spending. By combining the client’s first-party data (MDM) and third-party data (BlueKai), LumenData has been generating 200-400 unique insights per arriving shopper within milliseconds of […]

The Need for Better Data Analytics Is Driving the Need for MDM at the FDA

October 10, 2016

The FDA, a LumenData client, wants to gain higher quality insights into the US pharmaceutical supply chain and to make the drug approval process more efficient.  Like many others, the FDA understands that improving its effectiveness requires better analytics.  But to get better analytics, the data about the key entities of interest, i.e., master data, must […]

Top Ten Truths about Data Projects

August 16, 2016

#10     Data is like money.  If you invest it, manage it, and protect it well, it can pay off immensely.  But do any of these poorly, and you’ll regret it. #9     Development methodologies keep changing.  …Mostly in name. #8     The only thing more expensive than free software is free software implemented by the lowest bidder. #7 […]

Protect Your Timelines from “Perfect Data”

August 3, 2016

There is a lot of truth and wisdom in the quote, “The perfect is the enemy of the good.” The quote definitely applies when trying to get the most out of data. However, in this context, it should really be “Perfect is the enemy of budget and time.” Pragmatic data governance protects your budget and […]

Case Study: Supermarket Giant Increases Market Presence with MDM

July 13, 2016

As the United States recovered from the Great Recession, retailers faced challenges with customers spending more cautiously and gravitating towards the most economical offerings. Learn how a Supermarket Giant deployed a Customer Profile Data Hub to increase customer retention and to continue to grow earnings despite the weakened economy. Contact us to receive a copy […]

Self-storage Company Leverages Predictive Analytics

July 12, 2016

A leading self-storage company is leveraging LumenData’s Predictive Analytics Platform for dramatic improvements in customer retention and retention rates. LumenData’s unique Prediction Engine, coupled with the storage company’s PII data and BlueKai data is generating entirely new insights into its shoppers and customers. The combination of PII and non-PII data creates a deep understanding of […]

Workshop on Deriving Insights into Consumer Behaviors at the MDM & Data Governance Summit San Francisco

June 8, 2016

Tutorial: Big Data & Social MDM – Leveraging 1st & 3rd Party Data to Derive Behavioral Insights
Thursday, June 8, 2016, 2:15-3:00 PM PST
MDM & Data Governance Summit, San Francisco
Register to attend!

PRLog (Press Release) – June 6, 2016 – San Francisco, CA – MDM DG Summit SF 2016LumenData’s CEO, Nimish Mehta, will lead an in-person tutorial on techniques that enable businesses to gain insights into their customers’ behaviors by leveraging a master data strategy and system and predictive models.  The session will be held at the MDM & Data Governance Summit in San Francisco, CA, on June 8.

Topics will include

  • Identifying and governing which Big Data and ambient data sources help comprise the “longitudinal” customer view
  • Understanding how to map ambient data sources to first-party Master Data Management (MDM) data
  • Accommodating and addressing customer concerns of privacy and security when blending first- and third-party data

Nimish Mehta is a seasoned technology executive with more than twenty-five years of experience in managing global software businesses.  He has held various executive positions at major high-tech companies including Senior VP Enterprise Information Management at SAP, Group VP, Master Data and Integration at Siebel Systems, CEO at Stratify, Inc. and Senior VP at Oracle Corporation, where he reported directly to CEO Larry Ellison.  Nimish has also served as a Member of Technical Staff at AT&T Bell Laboratories.

About MDM & Data Governance Summit San Francisco
The MDM & Data Governance Summit series is at the forefront of IT industry events in providing the necessary insight and best practices as well as quality networking opportunities.  This is the world’s premier conference dedicated to these two topics and provides a mixture of leading industry analyst trend perspectives, a wide array of use cases, market-leading product-specific sessions, and best practice panel discussions.

About LumenData
LumenData is a leading provider of Enterprise Information Management solutions with deep expertise in implementing Data persistence layers for data mastering, prediction systems, and data lakes as well as Data Strategy, Data Quality, Data Governance, and Predictive Analytics.  Through a combination of highly trained consultants, strong partnerships, relentless focus on quality and executive oversight, LumenData has successfully delivered planning, implementation, integration, maintenance, and training services to over 50 blue chip clients in various industries.

LumenData’s predictive analytics offering enables companies turn data into actionable insights by leveraging advances in machine learning, big data, and cloud computing.

For more information about LumenData’s MDM offerings, please contact us.

View the press release here.

How Data Management Relates to Big Data Success (part 3)

March 11, 2016

What Makes Data Management Successful and Sustainable You may find that the higher up in the organization you go, the greater the support you’ll receive for data governance in relation to big data and big data success, but most of the work to manage data is not done at the top of the organization. Success […]

How Data Management Relates to Big Data Success (part 2)

March 10, 2016

How “Pragmatic” Data Management Works Whether your big data management plan for success contains two steps or twenty steps, the initial point for most successful companies is data governance. Typically, the focus of data governance tends to be on only inbound data feeds with little regard for the metadata, but if attention is not paid […]

How Data Management Relates to Big Data Success (part 1)

February 23, 2016

Why Data Management Is Critical to Big Data Success According to recent TDWI research, 89% of organizations still consider big data to be more of an opportunity.  Only 11% of organizations view big data to be a problem because few of these “opportunities” yield outcomes that generate revenues higher than the cost of getting the […]