September 11, 2017
Ken Readus rejoins LumenData’s Leadership Team as Vice President of Sales
PRLOG (Press Release) – Santa Clara, CA – LumenData, a leading provider of Enterprise Information Management (EIM) services, is pleased to announce the appointment of Ken Readus as Vice President of Sales.
In his previous role at LumenData as Client Partner, Ken was extensively involved in the development of LumenData’s Master Data Management (MDM), Data Quality, and Data Governance practice and the growth of new business development opportunities. As the new Vice President of Sales, Ken’s in-depth familiarity with LumenData’s practice is a key component to helping the company tailor solutions to the meet the ever-evolving demands of EIM and to growing the company’s clientele.
Ken is a technology and global business visionary with over 36 years of executive and hands-on experience in data mastering, prediction systems, and data lakes ...
August 25, 2017
LumenData’s Predictive Analytics Platform (Algorithms.io) has been named in NGDATA’s “Top Tools for Data Scientists: Analytics Tools, Data Visualization Tools, Database Tools, and More.”
The list features fifty tools that aid in visualization, algorithms, statistical programming languages, and databases to help data scientists build predictive models efficiently and effectively. Tools were selected based on their ease of use, popularity, reputation, and features.
LumenData’s Predictive Analytics Platform provides “machine learning as a service for streaming data from connected devices. This tool turns raw data into real-time insights and actionable events so that companies are in a better position to deploy machine learning for streaming data.”
The list notes the following key features for LumenData’s Predictive Analytics Platform:
Simplifies the process of making machine learning accessible to companies and developers working with connected devices
Cloud platform addresses the common ...
July 12, 2017
PRNewswire (Press Release) – MDM and Data Governance Summit, San Francisco, CA –
Semarchy announced at the [MDM & Data Governance Summit San Francisco] this week that they will partner with LumenData, a recognized leader in enterprise digital transformation. With in-depth expertise in Data Quality and MDM, as well as extensive background in development and implementation, LumenData furthers the paradigm shared by Semarchy of empowering clients with options on how to manage data and better control its governance.
The two firms said they will focus on helping clients who are frustrated with conventional solutions that limit their flexibility, implementation timeline, and agility, as well as their choice of when or whether to move to the cloud and on which cloud platform. More information on the partnership can be found on the Semarchy website.
July 7, 2017
“External service providers of master data management solutions provide substantial value in helping organizations develop strong foundations for their digital strategies.” (Gartner, 2017)
PRLOG (Press Release) – Santa Clara, CA – LumenData, a leading provider of Master Data Management (MDM) and Predictive Analytics solutions, has been recognized as a representative vendor in Gartner’s 2017 “Market Guide for MDM External Services Provider.”
Authored by Gartner Analysts Bill O’Kane, Saul Judah, Michael Patrick Moran, and Ankush Jain, the 2017 Market Guide advises, “Engaging an external service provider (ESP) with the appropriate skills and experience is a proven way to ensure the success of, and to accelerate, your master data management (MDM) program ...
March 1, 2017
Stefan Marsland has joined LumenData’s Team as Practice Director of Customer Experience
PRLOG (Press Release) – Santa Clara, CA – LumenData, a leading provider of Master Data Management (MDM) and Predictive Analytics solutions, is pleased to announce a new leadership role on its team: Stefan Marsland has joined the LumenData Team as Practice Director of Customer Experience.
Stefan joins LumenData with extensive experience in marketing operations strategy, digital marketing, nurture programs, and marketing analytics. He offers a wealth of knowledge in marketing automation platforms, including Oracle Eloqua and Marketo. He has previously managed large scale marketing automation platforms at companies such as CA Technologies, Teradata, Iron Mountain, and American Express.
View the press release here.
December 29, 2016
Jeff Klagenberg, Gaurav Tuteja, and David Graham have recently accepted new leadership roles at LumenData
PRLOG (Press Release) – Santa Clara, CA – LumenData, a leading provider of Master Data Management and Predictive Analytics solutions, is pleased to announce three new leadership roles on its team: Jeff Klagenberg has been promoted to the position of Vice President of Service, and Gaurav Tuteja and David Graham have joined the LumenData Team as Practice Directors.
Jeff Klagenberg has accepted the position of Vice President of Services at LumenData. In this role, Jeff is responsible for leading a team of consultants focused on quality and innovation to deliver EIM services and solutions and for developing and enhancing new and existing alliances and client relationships to help organizations make better business decisions.
Jeff brings to LumenData over twenty years of experience in developing solutions that ...
October 19, 2016
LumenData is pleased to be working with Reltio Engineering to improve the Salesforce.com (SFDC) connector. The collaboration has provided our team the opportunity to work with the API as the connector is being developed. We are very excited about the capability that the connector will enable us to offer to Reltio customers.
To learn more about how this connector can benefit your company, please contact us.
October 18, 2016
Many companies have Salesforce.com (SFDC) in their IT landscape in addition to Oracle’s market-leading CX software, such as Eloqua, Responsys, Maxymyzer, etc. To enable a 360-degree view within these landscapes, LumenData has developed a real-time, bi-directional integration between SFDC and Oracle CDM using Oracle’s Integration Cloud Service (ICS). Benefits of the integration include data quality, data standardization, data augmentation, de-duplication, and full search match (searches in SFDC automatically return records in Oracle CDM that may not already be in SFDC, thereby preventing duplicates). The integrated system also maintains a cross-reference of all records across all systems connected to Oracle CDM.
To request a video on how our integration works or to discuss how this integration can benefit your company, please contact us.
October 12, 2016
LumenData has developed significant expertise in BlueKai.
Working with a leading self-storage company, LumenData has been able to analyze customer and prospect funnels to improve conversions and to optimize ad spending. By combining the client’s first-party data (MDM) and third-party data (BlueKai), LumenData has been generating 200-400 unique insights per arriving shopper within milliseconds of arrival — even if the shopper hasn’t logged in and has never visited the client’s website before. Insights include in-market data, propensity to purchase, ability to distinguish good customers from the rest, and more. Many of these insights are created by combining customer-specific metrics (e.g., what defines a good customer) with third-party insights and creating predictive models using machine learning. Our client is using these insights to optimize Google ad spend and to develop a more personalized, adaptive website.
October 10, 2016
The FDA, a LumenData client, wants to gain higher quality insights into the US pharmaceutical supply chain and to make the drug approval process more efficient. Like many others, the FDA understands that improving its effectiveness requires better analytics. But to get better analytics, the data about the key entities of interest, i.e., master data, must be conformed. For the FDA, that means conforming key entities of interests such as the physical facilities, businesses, products, and ingredients.
Traditional master data management (MDM) capabilities, such as improving quality, identifying duplicates, and consolidating master entries across disparate systems, are all critical for better analytics. However, even greater insights can be gained by leveraging MDM to manage and to traverse the complex relationships between these master data entities. Although this work is challenging technically, doing it correctly is a critical ...