March 1, 2017
Stefan Marsland has joined LumenData’s Team as Practice Director of Customer Experience
PRLOG (Press Release) – Santa Clara, CA – LumenData, a leading provider of Master Data Management (MDM) and Predictive Analytics solutions, is pleased to announce a new leadership role on its team: Stefan Marsland has joined the LumenData Team as Practice Director of Customer Experience.
Stefan joins LumenData with extensive experience in marketing operations strategy, digital marketing, nurture programs, and marketing analytics. He offers a wealth of knowledge in marketing automation platforms, including Oracle Eloqua and Marketo. He has previously managed large scale marketing automation platforms at companies such as CA Technologies, Teradata, Iron Mountain, and American Express.
View the press release here.
December 29, 2016
Jeff Klagenberg, Gaurav Tuteja, and David Graham have recently accepted new leadership roles at LumenData
PRLOG (Press Release) – Santa Clara, CA – LumenData, a leading provider of Master Data Management and Predictive Analytics solutions, is pleased to announce three new leadership roles on its team: Jeff Klagenberg has been promoted to the position of Vice President of Service, and Gaurav Tuteja and David Graham have joined the LumenData Team as Practice Directors.
Jeff Klagenberg has accepted the position of Vice President of Services at LumenData. In this role, Jeff is responsible for leading a team of consultants focused on quality and innovation to deliver EIM services and solutions and for developing and enhancing new and existing alliances and client relationships to help organizations make better business decisions.
Jeff brings to LumenData over twenty years of experience in developing solutions that ...
October 19, 2016
LumenData is pleased to be working with Reltio Engineering to improve the Salesforce.com (SFDC) connector. The collaboration has provided our team the opportunity to work with the API as the connector is being developed. We are very excited about the capability that the connector will enable us to offer to Reltio customers.
To learn more about how this connector can benefit your company, please contact us.
October 18, 2016
Many companies have Salesforce.com (SFDC) in their IT landscape in addition to Oracle’s market-leading CX software, such as Eloqua, Responsys, Maxymyzer, etc. To enable a 360-degree view within these landscapes, LumenData has developed a real-time, bi-directional integration between SFDC and Oracle CDM using Oracle’s Integration Cloud Service (ICS). Benefits of the integration include data quality, data standardization, data augmentation, de-duplication, and full search match (searches in SFDC automatically return records in Oracle CDM that may not already be in SFDC, thereby preventing duplicates). The integrated system also maintains a cross-reference of all records across all systems connected to Oracle CDM.
To request a video on how our integration works or to discuss how this integration can benefit your company, please contact us.
October 12, 2016
LumenData has developed significant expertise in BlueKai.
Working with a leading self-storage company, LumenData has been able to analyze customer and prospect funnels to improve conversions and to optimize ad spending. By combining the client’s first-party data (MDM) and third-party data (BlueKai), LumenData has been generating 200-400 unique insights per arriving shopper within milliseconds of arrival — even if the shopper hasn’t logged in and has never visited the client’s website before. Insights include in-market data, propensity to purchase, ability to distinguish good customers from the rest, and more. Many of these insights are created by combining customer-specific metrics (e.g., what defines a good customer) with third-party insights and creating predictive models using machine learning. Our client is using these insights to optimize Google ad spend and to develop a more personalized, adaptive website.
October 10, 2016
The FDA, a LumenData client, wants to gain higher quality insights into the US pharmaceutical supply chain and to make the drug approval process more efficient. Like many others, the FDA understands that improving its effectiveness requires better analytics. But to get better analytics, the data about the key entities of interest, i.e., master data, must be conformed. For the FDA, that means conforming key entities of interests such as the physical facilities, businesses, products, and ingredients.
Traditional master data management (MDM) capabilities, such as improving quality, identifying duplicates, and consolidating master entries across disparate systems, are all critical for better analytics. However, even greater insights can be gained by leveraging MDM to manage and to traverse the complex relationships between these master data entities. Although this work is challenging technically, doing it correctly is a critical ...
July 13, 2016
As the United States recovered from the Great Recession, retailers faced challenges with customers spending more cautiously and gravitating towards the most economical offerings.
Learn how a Supermarket Giant deployed a Customer Profile Data Hub to increase customer retention and to continue to grow earnings despite the weakened economy.
Contact us to receive a copy of the case study!
July 12, 2016
A leading self-storage company is leveraging LumenData’s Predictive Analytics Platform for dramatic improvements in customer retention and retention rates.
LumenData’s unique Prediction Engine, coupled with the storage company’s PII data and BlueKai data is generating entirely new insights into its shoppers and customers. The combination of PII and non-PII data creates a deep understanding of who visits the company’s website, when, and what his/her propensities are.
When our predictive engine generates real-time signals on each shopper, the storage company is able to direct the customer to specific journeys on its website. Different shoppers are presented with different combinations of products and services. The more valuable shoppers are taken through a different set of webpages than others. This leads to higher conversion rates for the company’s best customers.
The next step, beyond understanding their customers, is ...
May 4, 2016
LumenData announces brand new integration between Customer Data Management, Oracle Sales Cloud, and Oracle’s new ICS (Integration Cloud Service). Leverage ICS to take advantage of bidirectional search and match, data quality, and data augmentation across all applications. This is a great way to integrate Salesforce.com in your Oracle Marketing, Sales, and Service Cloud applications. Oracle’s new ICS product is also excellent in integrating across Oracle’s own marketing, sales, and service applications.
April 29, 2016
LumenData is pleased to announce that we have signed a reseller agreement with Oracle for BlueKai. Uniquely positioned, LumenData can assist clients in leveraging Oracle Data Cloud data in their eCommerce deployments to increase onsite conversion rates and to optimize AdWords spend. For more information on how to leverage your PII and non PII data, please contact us.
“BlueKai is the industry’s leading cloud-based big data platform that enables companies to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences. BlueKai’s Data Management Platform (DMP) centrally organizes a company’s customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better ...