LumenData Has Been Featured in Gartner’s 2017 “Market Guide for MDM External Service Providers” as a Representative Vendor

July 7, 2017

“External service providers of master data management solutions provide substantial value in helping organizations develop strong foundations for their digital strategies.” (Gartner, 2017)

PRLOG (Press Release) – Santa Clara, CA – LumenData, a leading provider of Master Data Management (MDM) and Predictive Analytics solutions, has been recognized as a representative vendor in Gartner’s 2017 “Market Guide for MDM External Services Provider.”

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.Authored by Gartner Analysts Bill O’Kane, Saul Judah, Michael Patrick Moran, and Ankush Jain, the 2017 Market Guide advises, “Engaging an external service provider (ESP) with the appropriate skills and experience is a proven way to ensure the success of, and to accelerate, your master data management (MDM) program ...

LumenData Welcomes Stefan Marsland to Its Leadership Team

March 1, 2017

Stefan Marsland has joined LumenData’s Team as Practice Director of Customer Experience

PRLOG (Press Release) – Santa Clara, CA – Stefan Marsland, Practice Director of Customer ExperienceLumenData, a leading provider of Master Data Management (MDM) and Predictive Analytics solutions, is pleased to announce a new leadership role on its team: Stefan Marsland has joined the LumenData Team as Practice Director of Customer Experience.

Stefan joins LumenData with extensive experience in marketing operations strategy, digital marketing, nurture programs, and marketing analytics. He offers a wealth of knowledge in marketing automation platforms, including Oracle Eloqua and Marketo. He has previously managed large scale marketing automation platforms at companies such as CA Technologies, Teradata, Iron Mountain, and American Express.

View the press release here.

LumenData Announces New Leadership Roles on Its Enterprise Information Management (EIM) Team

December 29, 2016

Jeff Klagenberg, Gaurav Tuteja, and David Graham have recently accepted new leadership roles at LumenData

PRLOG (Press Release) – Santa Clara, CA – LumenData, a leading provider of Master Data Management and Predictive Analytics solutions, is pleased to announce three new leadership roles on its team: Jeff Klagenberg has been promoted to the position of Vice President of Service, and Gaurav Tuteja and David Graham have joined the LumenData Team as Practice Directors. Jeff Klagenberg, Vice President of Services

Jeff Klagenberg has accepted the position of Vice President of Services at LumenData. In this role, Jeff is responsible for leading a team of consultants focused on quality and innovation to deliver EIM services and solutions and for developing and enhancing new and existing alliances and client relationships to help organizations make better business decisions.

Jeff brings to LumenData over twenty years of experience in developing solutions that ...

Reltio and LumenData Collaborate on Salesforce Connector

October 19, 2016

LumenData is a Reltio partner.LumenData is pleased to be working with Reltio Engineering to improve the (SFDC) connector. The collaboration has provided our team the opportunity to work with the API as the connector is being developed. We are very excited about the capability that the connector will enable us to offer to Reltio customers.

To learn more about how this connector can benefit your company, please contact us.

Salesforce Integration Available for Oracle’s CDM & CX Suite Using Integration Cloud Service

October 18, 2016

Many companies have (SFDC) in their IT landscape in addition to Oracle’s market-leading CX software, such as Eloqua, Responsys, Maxymyzer, etc. LumenData is an Oracle Gold Partner To enable a 360-degree view within these landscapes, LumenData has developed a real-time, bi-directional integration between SFDC and Oracle CDM using Oracle’s Integration Cloud Service (ICS). Benefits of the integration include data quality, data standardization, data augmentation, de-duplication, and full search match (searches in SFDC automatically return records in Oracle CDM that may not already be in SFDC, thereby preventing duplicates). The integrated system also maintains a cross-reference of all records across all systems connected to Oracle CDM.

To request a video on how our integration works or to discuss how this integration can benefit your company, please contact us.

Self-storage Company Leverages LumenData’s Expertise in BlueKai for Unique and Differentiated Customer Insights

October 12, 2016

LumenData has developed significant expertise in BlueKai.

warehouse-storagesqWorking with a leading self-storage company, LumenData has been able to analyze customer and prospect funnels to improve conversions and to optimize ad spending. By combining the client’s first-party data (MDM) and third-party data (BlueKai), LumenData has been generating 200-400 unique insights per arriving shopper within milliseconds of arrival — even if the shopper hasn’t logged in and has never visited the client’s website before. Insights include in-market data, propensity to purchase, ability to distinguish good customers from the rest, and more. Many of these insights are created by combining customer-specific metrics (e.g., what defines a good customer) with third-party insights and creating predictive models using machine learning. Our client is using these insights to optimize Google ad spend and to develop a more personalized, adaptive website.

To ...

The Need for Better Data Analytics Is Driving the Need for MDM at the FDA

October 10, 2016

The FDA, a LumenData client, wants to gain higher quality insights into the US pharmaceutical supply chain and to make the drug approval process more efficient.  Like many others, the FDA understands that improving its effectiveness requires better analytics.  But to get better analytics, the data about the key entities of interest, i.e., master data, must be conformed.  For the FDA, that means conforming key entities of interests such as the physical facilities, businesses, products, and ingredients.

Traditional master data management (MDM) capabilities, such as improving quality, identifying duplicates, and consolidating master entries across disparate systems, are all critical for better analytics.  However, even greater insights can be gained by leveraging MDM to manage and to traverse the complex relationships between these master data entities.  Although this work is challenging technically, doing it correctly is a critical ...

Case Study: Supermarket Giant Increases Market Presence with MDM

July 13, 2016

As the United States recovered from the Great Recession, retailers faced challenges with customers spending more cautiously and gravitating towards the most economical offerings.

Learn how a Supermarket Giant deployed a Customer Profile Data Hub to increase customer retention and to continue to grow earnings despite the weakened economy.

Contact us to receive a copy of the case study!

Self-storage Company Leverages Predictive Analytics

July 12, 2016

warehouse-storagesqA leading self-storage company is leveraging LumenData’s Predictive Analytics Platform for dramatic improvements in customer retention and retention rates.

LumenData’s unique Prediction Engine, coupled with the storage company’s PII data and BlueKai data is generating entirely new insights into its shoppers and customers. The combination of PII and non-PII data creates a deep understanding of who visits the company’s website, when, and what his/her propensities are.

When our predictive engine generates real-time signals on each shopper, the storage company is able to direct the customer to specific journeys on its website. Different shoppers are presented with different combinations of products and services. The more valuable shoppers are taken through a different set of webpages than others. This leads to higher conversion rates for the company’s best customers.

The next step, beyond understanding their customers, is ...

New Integration Offered for Marketing, Sales, and Cloud Applications

May 4, 2016

LumenData is an Oracle Gold PartnerLumenData announces brand new integration between Customer Data Management, Oracle Sales Cloud, and Oracle’s new ICS (Integration Cloud Service).  Leverage ICS to take advantage of bidirectional search and match, data quality, and data augmentation across all applications.  This is a great way to integrate in your Oracle Marketing, Sales, and Service Cloud applications.  Oracle’s new ICS product is also excellent in integrating across Oracle’s own marketing, sales, and service applications.