Salesforce Integration Available for Oracle’s CDM & CX Suite Using Integration Cloud Service
Many companies have Salesforce.com (SFDC) in their IT landscape in addition to Oracle’s market-leading CX software, such as Eloqua, Responsys, Maxymyzer, etc. To enable a 360-degree view within these landscapes, LumenData has developed a real-time, bi-directional integration between SFDC and Oracle CDM using Oracle’s Integration Cloud Service (ICS). Benefits of the integration include data quality, data standardization, data augmentation, de-duplication, and full search match (searches in SFDC automatically return records in Oracle CDM that may not already be in SFDC, thereby preventing duplicates). The integrated system also maintains a cross-reference of all records across all systems connected to Oracle CDM.
To request a video on how our integration works or to discuss how this integration can benefit your company, please contact us.